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You know that branding and advertising is all about CONSISTENCY and PRESENCE.

What I'm saying is that CONSISTENCY and PRESENCE are the KEYS to successful branding and advertising.

That reminds me of a story from a famous wealthy real estate broker who told me that CONSISTENCY and PRESENCE are what made him a very wealthy "Marketeer" (His name for himself).

I think you get my point. You want to be CONSISTENT and PRESENT, but sometimes your cash flow is, uh, not.

The WORST time to NOT advertise is when business is slow! The BEST time is ALL the time!

Did you ever see successful businesses take a break from branding and advertising? NEVER! Taking a break from branding and advertising is like holding your breath while trying to run a marathon; you won't get very far that way before you fall out of the race.

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